A message from Martin Dixon…

In anticipation of the 100th anniversary of the firm’s founding, our marketing committee has been working on a major rebranding project that we thought we would share with key friends of the firm on a test basis to get some valued feedback.

We have been known as Millard, Rouse & Rosebrugh for the majority of our existence. I have been around the firm since 1975 and have only met one of them. Given that the three of them are currently dead and the large cohort of millennials and younger individuals that will form the majority of our client base going forward into the next hundred years, we thought we should name the firm after some currently active partners.

As you can see, the four senior partners, myself, Ted Leyzer, John Carr and Mike Terdik aren’t getting any younger. 

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fourfathers_wall_700

In our effort to present a hip, new image, we thought we would look to two of our most junior partners. 

They are Robert Storoschuk and Steve McGaghran. 

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Not only are they young enough to carry us into the next 100 years but their faces both scream accountants! 

One glitch though. Our regulatory agency, the CPAO, in their ongoing quest to protect the public has specifically prohibited naming firms that are difficult to spell. That is why other firms are named MNP, BDO, E & Y, etc. 

 JECJennifer Chowhan, our firm’s quality control manager explains. 

“There has been a proliferation of firms recently with just too many letters. In this day and age of Twitter and texting our regulatory body felt, in order to protect the public, it had to step in. Hence, the recently added bylaw”

4.11.3 effective the date below, CPA Ontario forthwith declares that no member in good standing will market themselves to the public with a name in excess of 5 letters and symbols

Amended April 1, 2016

 

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